Tezos will be presenting a multi-faceted non fungible token (NFT) exhibition at Art Basel Miami Beach 2021, the open-source blockchain platform and influential art fair announced jointly on Thursday.
The show in a more than 2500-square foot exhibition space carved out for NFTs will feature art works, some interactive, from artists using the Tezos platform. It will also include speakers and panel discussions discussing issues related to NFTs’ expanding presence in the art world. Tezos has also signed on as an Art Basel Miami Beach 2021 partner. This year’s event takes place December 2-4 at the Miami Beach Convention Center.
“We’re in a new frontier of art,” Mark Soares, CMO and founder of Blokhaus, a spin-off of Tezos that does marketing and communication for the platform, told CoinDesk. “This experience can bridge two worlds and spotlight great artists sprouted in the workchain category and bring them to new audiences. What we are trying to achieve is a spotlight for the art category in the crypto world at Art Basel, which has a significant reputation.”
With its low transaction fees and energy efficiency, Tezos has become a popular option for artists and major brands to build their NFT projects. In June, the automotive racing powerhouse McLaren said it would build a non-fungible token (NFT) platform on the Tezos blockchain. Red Bull Racing Honda, the music-focused NFT platform OneOf, the marketplace Kalamint and the rapper and singer Doja Cat, among others, have been minting, hosting and trading NFTs on Tezos.
Art Basel Miami Beach, a nearly two-decades-old, annual offshoot of the original Art Basel in Switzerland ranks among the world’s most important art events, regularly showcasing new artists and trends. The 2019 event, the last held before the coronavirus pandemic forced the cancellation of last year’s show, drew over 80,000 people and collectors from 70 countries.
Last month, Art Basel itself welcomed NFTs in a big way with crypto artist Olive Allen selling one of her works during the event’s opening day for about $29,000 dollars. Allen called the exhibition of NFTs at the Swiss show “a huge milestone towards their acceptance as an art medium on par with painting and sculpture.”
Soares said that Tezos would settle on a roster of artists for Art Basel Miami Beach by the end of October. The speakers and panel discussions, which will address such topics as NFT ownership and the development of artistic communities, will be live-streamed. “This is our way of saying crypto art is here, it’s the real deal, let’s talk about it,” he said.